PSI recruiting for EA Associate Regional Marketing Researcher

Our partner, PSI, is recruiting for a research position based in East Africa or Washington DC. Please see the following job description below if this position interests you:


Associate Regional Marketing Researcher

Based in Nairobi, Kenya or Washington, DC

Reports to the Regional Researcher, East Africa


Who we are

We’re Population Services International (PSI), the world’s leading non-profit social marketing organization. We work to make it easier for people in the developing world to be healthy by providing access to products and services that range from mosquito nets to HIV testing.

There are over 9,000 “PSI’ers” around the world. It’s a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds – from the medical industry to the music business – all with unique skills we bring to the job.


Join us!

We seek an Associate Regional Marketing Researcher to work alongside the Regional Researcher and Regional Marketing Advisor to provide strategic leadership and technical oversight for research done across nine PSI network members in East Africa (Ethiopia, South Sudan, Somaliland, Kenya, Uganda, Tanzania, Malawi, Rwanda, and Burundi) with a special focus on marketing research.

This position will be based in Nairobi, Kenya or Washington, DC.

Sound like you? Read on.


Your contribution

Provide strategic leadership for research planning

 Support research activities, including strategic research planning, marketing research planning, study design, questionnaire development, data analysis, and research dissemination.

 Work with country-level research and marketing teams to develop annual research portfolios that inform marketing activities and to manage regional and local research subcontractors;

 Provide strategic advice on research budgeting and staffing decisions to country representatives to ensure country research teams can deliver on research portfolios;

 Review and provide research inputs to proposals for funding from supported countries to ensure proposed research activities are strategic, fit-for-purpose, and budgeted adequately.

 Interface with global technical, research and marketing teams to ensure alignment between global strategy, regional research priorities, and country research activities.


Provide technical inputs and oversight for research activities

 Design marketing research, including qualitative studies, quantitative studies, and market assessments in in collaboration with country-level researchers, marketers, and programmers;

 Manage relationships and contracts with research agencies to improve the quality of services provided within the region;

 Lead implementation and data analysis for studies and build capacity among country-level research teams to design studies, oversee data collection, and analyze/interpret/disseminate results;

 Ensure studies are in compliance with ethical and internal quality standards;

 Assist with piloting and expanding use of newer technologies including mobile data collection, telephone surveys, etc.


Ensure research results are disseminated for programmatic use

 Support country research teams with dissemination of research results internally and externally;

 Provide technical assistance to country platforms to build skills in interpreting research results and using evidence to guide marketing and program decisions and activities;

 Work with the Regional Marketing Advisor to ensure that country research planning is well-integrated with the marketing planning process.

 Work with the Regional Monitoring Advisor to develop data dashboards and promote use of routine sales and program data for programmatic decision-making;


What are we looking for?

The basics

 You have at least 3 years of experience in the design, management, analysis, and dissemination of research in marketing or public health, including experience in a developing country (experience in East Africa strongly preferred)

 You have a university degree in marketing, public health, behavioral sciences, population studies, psychology, communication, or a related field. Preference will be shown for strong work experience, but an MBA, MA, MPH, MSc, PhD or other relevant advanced degree is a plus.

 You have experience designing and implementing marketing research. Experience in 2 or more of the following methodologies or approaches is preferred: segmentation, consumer panels, human centered design, journey mapping, retail surveys, journey mapping, pre-testing, communication effectiveness studies, pricing research, and mystery shopper/client studies.

 You have experience analyzing qualitative data (preferably in Atlas TI, NVivo, or similar program)

 You have demonstrated your ability to inform programmatic decisions using research results

 You are an excellent writer and presenter

 You are fluent in English

 References will be required

 A technical test of knowledge and skills in research design and analysis may be required

 For a Nairobi base, must have work authorization for Kenya. For a Washington, DC base, must have work authorization for the US.


What would get us excited?

 French and KiSwahili language skills are a major plus

 You are knowledgeable about and have experience with market shaping and market landscaping programs (e.g. Total Market Approach (TMA).)

 You have research experience related to social marketing or social franchising

 You have programmatic experience in a wide variety of public health programming, including WASH, HIV, family planning, malaria, or nutrition

 You have worked on behavioral segmentation research, process evaluations, operational research, evaluations of communications effectiveness, mapping studies/GIS, and mobile health technologies

 You have strong quantitative analysis skills including multi-variate analysis of health survey data (Stata preferred)

 You have substantial experience with electronic data collection

 You have experience in capacity building or training, especially structured long-term capacity building activities



 Exempt

PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.


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